Why Your Company Needs to Know –
Know What? The Medical Conditions within Your Group
It is imperative companies/organizations know the medical conditions within the group. Without knowing these conditions, it is impossible to create a long-term strategic plan for getting and keeping your employees healthy.
There are now HIPAA rules that allow insurance companies to hide behind them thus not working with the employer to help him or her provide the “right” kind of support to keep their employee population healthy.
To this the typical insurance company might reply, we have every possible piece of assistance on our (the insurance company) website. Which is true, but how many of us go to a website for a long-term solution to a health problem?
Recently we were having this very discussion with a representative from one of the largest health insurance companies in the nation. We were asking for a breakdown, even in the most general of terms, of a specific company’s medical issues so we would know how to plan their wellness programs for the next year. The insurance company rep told us no, sighting the law that states employers with less than 100 employees are not entitled to medical claims data. This is one of our pet peeves and here was our answer:
O.K. this is ridiculous - we are all supposed to be on the same team.
I don't care what the regulations say or that the group is almost 100 employees at which point the [medical] data all of a sudden becomes credible [believable and available].
Think about this - IF we are a proactive broker, and we are, we are working with the management of all of our clients to measure where they are vulnerable.
Vulnerable = exposure to being harmed.
If we do not have claims experience including pharmacy, we don't know the conditions around which we should be creating savings programs.
For example, say there is a high quantity and cost of mental and nervous prescriptions being used by the group? If we ignore this, it can only get worse. If we go into management, point this out and begin to probe, we may find the business is going through a rough time and it is affecting the entire employee population. Or, we may find they have a high stress project. Or, as in the case of one of our CPA groups, they have a lot of illness in March and April.
Armed with this information, we can create programs to directly address the situation and keep everyone healthy and at work. In the case of the CPAs, it was a massage therapist coming through the building every other day during tax season and working on everyone for 15 to 20 minutes.
In the case of one of our clients with a high mental and nervous Rx, it was one spouse traveling for work, away from home for 2 weeks at a time, home for a week and then gone again for 2 weeks. (This company’s Hurricane-season-related work pulls employees away from their homes for two to three months on this schedule.) Once we realized the cause of the stress, we were able to arrange some babysitting for families while the spouse was away and make sure every time the spouse was home they were afforded one nice evening out at company expense.
Without mining the claims information, we leave the employers without direction. They can be in denial that there is a problem or too busy to address it. Why would we, the insurance company or Braden Benefits, want to deny this information and positive solutions?
If we were a different broker, I could see musing that the higher the premium would result in higher broker commission. To us, that is a self-defeating proposition and we are not that broker.
Let's not hide behind law and regulation, rather do what is right for our mutual clients and the marketplace. Given where we are trying to head, even a letter that says, “looking at the claims for the last quarter, we might suggest an exercise program or a healthy baby program or a stop smoking program, etc.” Why dismiss the logical? It's much more fun to be proactive and lead!
To those of you working with us to maintain low and consistent premiums we say:
Within the claims data, credible or not, lay answers to parts of the health insurance premiums that can be controlled. Stay in the fight, it is the only way to make progress, maintain a viable workforce and provide your product or service.
Braden Benefit Strategies, Inc. is a “Pro-Active” employee benefits broker engaging with companies up to 1000 employees. We can be reached at 770-447-9843 or 800-393-0272 or expert@bradenbenfits.com